DAZN ramps up partnership with BetMGM

Boxing streaming platform DAZN has ramped up its partnership with BetMGM with a multi-fight broadcast and digital deal starting with Saturday night’s Florida bell topped by Devin Haney vs Yuriorkis Gamboa

Haney defends his WBC world lightweight title on a card which also features a pair of notable heavyweight scraps – Filip Hrgovic vs Rydell Booker and Zhilei Zhang vs Devin Vargas.

DAZN and BetMGM: What the deal means

The partnership extension means that:

  • Throughout fight week: BetMGM branding will surround DAZN’s live streams and coverage leading up to fight night including exclusive previews of the most updated betting odds.
  • During the broadcast: Live BetMGM betting tickers along with co-produced content featuring DAZN talent and BetMGM expertise around betting odds throughout the main event and co-main event of all 12 fight nights; there will also be one branded round for each evening’s main event, with BetMGM as the official presenting sponsor of the over/under round.
  • Also on fight night: Custom DAZN social posts across Twitter, Facebook and YouTube will bring BetMGM into the heart of the conversation with boxing fans.
  • Finally, DAZN subscribers in licensed states will regularly receive custom BetMGM promo offers in the lead-up to each event.

“We are thrilled to go all in on sports betting and embark on an exciting new chapter with BetMGM – marking our longest-term sports betting partnership yet in the U.S.,” said Michael Mobley, Vice President of Media Sales in North America for DAZN.

“With BetMGM in our corner as DAZN’s go-to source for betting insights, fight fans will be able to stay up to date on the latest odds and enjoy even more compelling content around boxing’s biggest events.”

Matt Prevost, Chief Revenue Officer, BetMGM said:

“DAZN has been a great partner and we couldn’t be happier for BetMGM to be the exclusive odds provider for their U.S. boxing broadcasts.

Live odds during fights

“Our deep integrations, like supplying live odds during boxing’s biggest matches and offering customized promotional offers to DAZN subscribers, will provide boxing fans and bettors with entertaining and exciting opportunities to get in on the action.”

DAZN of course has spent fortunes in trying to become the ‘Netflix of sports’, and its push in the United States market has seen boxing at the forefront.

It signed promoter Eddie Hearn’s Matchroom USA to a reported $1 billion deal over eight years. Meanwhile P4P king ‘Canelo’ Alvarez signed a $365million pact to show 11 of his fights on DAZN.

The shutdown of sport due to COVID-19 reportedly hit DAZN hard, but the streaming platform appears to be coming back strong. It recently ramped up its German rights portfolio to include a prime package for the country’s major soccer league, the Bundesliga.

DAZN is set for a global rollout in more than 200 territories in early December – including the United Kingdom. The monthly subscription will be £1.99 or less.

The global push will start with Ryan Garcia vs Luke Campbell on December 5. Then Anthony Joshua’s world heavyweight title defence against Kubrat Pulev will be available in most markets on December 12. Not in the UK though, where AJ’s bouts air on Sky Sports Box Office.

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