Canelo vs Bivol Fight Poster DAZN PPV

DAZN to launch DAZN BET, goes all in

Boxing streaming platform DAZN is now going all in on sports betting by launching its own sportsbook – DAZN BET.

The self-styled ‘Netflix of sports’ has struggled for profitability since its inception in early 2016, losing around £3billion in 2019 and 2020 alone.

Now the company, which is the premier boxing platform in the U.S., is clearly keen to cash in on the explosion in legal sports wagering across the pond.

The net result is we can all expect to see live DAZN BET odds on our screens during major fights pretty soon.

DAZN CEO on betting move

DAZN Group CEO Shay Segev hailed the launch of DAZN BET by saying: “The convergence of sports media and betting is the future. This historic partnership brings together the leading sports media company and a technology partner who is committed to developing innovative experiences for fans.

“It underscores DAZN’s commitment to revitalising the sports viewing experience by offering a broader spectrum of digital entertainment for fans.”

DAZN has already spent fortunes on acquiring sports rights on a global basis, but its boxing splurge in the U.S. might be the biggest outlay of all.

DAZN spends big on boxing

Remember it spent $365million in 2018 signing P4P king ‘Canelo’ Alvarez to an 11-fight deal back in 2018. That was short-lived but Canelo will be back on DAZN in May vs Dmitry Bivol – which also sees the launch of DAZN PPV.

DAZN also has a global partnership with Eddie Hearn and Matchroom Boxing – adding the UK to its existing deal in the rest of the world last year.

It remains to be seen whether the move will usher in an era of profitability for DAZN – we are now almost four years on from sports betting being legalised in the U.S. and the market is incredibly competitive.

The positives for DAZN though are that it already has a big user base and a ton of first-party data, meaning the cost of acquisition for customers will be much lower than for other new players in the market.

DAZN is also global remember, so this is not just a U.S. play. It will be interesting to see which markets the company decides to go into.

Fury vs Joshua Fight News

Tyson Fury and Anthony Joshua are massive news and make headlines every single day of the year, particularly in the UK.

They had been all set to meet in the biggest fight in British boxing history on August 14, 2021.

The pair had signed a two-fight deal and Saudi Arabia had agreed to put up a record $155million (£109million) site fee. And then the world caved in…

Fury and Joshua next fights

Just 24 hours after a gleeful Fury had announced that August 14 date to face Joshua in Saudi, everything fell apart – and fast.

Deontay Wilder won an arbitration ruling over his collapsed trilogy fight with Fury last year. The ruling stated Fury must fight him before September.

The end result – no Fury vs Joshua for a while at least – mainly because Joshua subsequently lost his world titles to Ukrainian star Oleksandr Usyk via a unanimous decision at Tottenham Hotspur Stadium on September 25, 2021.

Fury (30-0-1) will now meet Wilder (42-1-1) for a third time in Las Vegas on Saturday October 9.

Fury vs Joshua TV details

The battle to show the fight on TV and live stream would be a fascinating one. Sky Sports Box Office (currently shows Joshua fights in the UK) and BT Sport Box Office (airs Fury fights in the UK).

Joshua’s Sky deal though ended with the Usyk loss so he is now a free agent and we expect a massive scramble for his services.

ESPN has an exclusive deal with Fury in the U.S. and would likely have the rights Stateside.

Streaming platform DAZN meanwhile is also expected to be a major player.

The interesting wrinkle here is that Joshua’s current UK broadcast deal with Sky has only one fight left – and that now won’t be against Fury.

Expect a massive bidding war for his signature with at least one Fury fight likely to be part of his next pact.

Fury vs Joshua odds

Fury is the current betting favourite at around 4/7 with Joshua around a 11/8 chance. But boxing odds have been overturned before…

The next few months promise to be absolutely fascinating as the picture becomes clearer and obstacles are removed to what would be a massive confrontation between two British heavyweight world champions.

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