DAZN (pronouced ‘da zone’) continued its march towards global domination of boxing on TV by signing Anthony Joshua to a massive deal to stream his fights in the hugely influential UK market as well as other territories around the world. There have been bumps in the road since then though…
The deal, announced on June 13, 2022, meant AJ ended his long and successful association with Sky Sports to go all in with DAZN. His bouts had already aired on the ‘Netflix of Sports’ outside the UK for a number of years.
DAZN: Sign up to watch Beterbiev vs Bivol LIVE!
DAZN has had a lot of glitzy baubles in its boxing arsenal – throw in the partnerships with P4P king Saul ‘Canelo’ Alvarez (on and off), Gennadiy ‘GGG’ Golovkin, Katie Taylor et al and it is easy to see why it is THE major player in boxing broadcasting right now. Though Amazon Prime Video might have something to say about that in the near future after that huge pact with Al Haymon’s PBC (Premier Boxing Champions).
DAZN also narrowly failed in a bid to buy another British broadcast network in the shape of BT Sport (now TNT Sports) – with a price tag of ‘hundreds of millions of pounds’. Any deal would have given DAZN Premier League football rights in the UK, and access to Fury fights (Frank Warren’s Queensberry Promotions is contracted to TNT).
DAZN has been live since 2016 when it launched in Germany and Japan, and it rolled out in the United States in 2018 with Joshua at the centre of its offering.
A $1billion eight-year deal with Hearn and Matchroom in the US kicked things off, followed by an eye-popping $365million pact with ‘Canelo’. Gennadiy ‘GGG’ Golovkin would soon follow too.
It is not all plain sailing for the ‘Netflix of sports’ though – the business lost around £3billion combined in 2019 and 2020 – and some experts wonder how it will ever get somewhere near profitability.
Blavatnik did agree a recapitalisation worth $4.3billion recently which means the company is now debt-free, but it still faces significant challenges moving forward.
DAZN fight schedule
Major upcoming confirmed DAZN fights are as follows:
October 12: Artur Beterbiev vs Dmitry Bivol (Riyadh)
October 24: Manuel Flores vs Victor Olivo (Indio)
October 26: Jack Catterall vs Regis Prograis (Manchester)
November 9: Jaron ‘Boots’ Ennis vs Karen Chukhadzhian (Philadelphia)
November 9: Jesse ‘Bam’ Rodriguez vs Pedro Guevara (Philadelphia)
November 30: Sunny Edwards vs Galal Yafai (Birmingham)
December 7: Ben Crocker vs Stelios Papadopoulos (Brentwood)
DAZN: What is it and how did it come about?
DAZN was the brainchild of Simon Denyer, then CEO of UK-based Perform Group. The company – owned by Blavatnik’s Access Industries – had long held the view that there was a gap in the market for a sports OTT (over-the-top) streaming service. One with an affordable monthly subscription and no long-term contract.
The service launched in Germany (together with Austria and Switzerland) and Japan in the summer of 2016, to positive reviews. The rights portfolio in Germany was particularly strong, including major football competitions such as the English Premier League (EPL), Spain’s LaLiga and Italy’s Serie A. Japan meanwhile launched on the back of a landmark 10-year $2billion deal with the domestic J League.
The United States followed two years later to a huge fanfare, with the focus this time on building a subscription audience through fight sports – predominantly boxing. The service there launched with Joshua’s world heavyweight title defence against Russian Alexander Povetkin in September 2018.
The agreement with Hearn’s Matchroom started a spending spree which culminated in the huge deals to land Canelo and Golovkin, with a view to matching them together in a lucrative trilogy fight. That took a while to make, but it did happen.
Other markets launched in the shape of Canada, Italy, Brazil and Spain – along with flurry of major rights acquisitions.
DAZN UK launch: December 1, 2020
DAZN launched in the UK and more than 200 other markets on December 1, 2020. The UK price was initially £1.99 per month and early attractions included marquee fights involving ‘Canelo’ and ‘GGG’.
DAZN subscription price
The platform launched in the United States with a subscription price of $9.99 per month with no fixed contract. It positioned itself as a staunch opponent of pay-per-view with its high one-off costs (some fights previously in the United States had been priced at as much as $99, notably Floyd Mayweather Jr vs Manny Pacquiao in May 2015).
However DAZN announced in March 2019 – less than a year after launch in the United States – that it was upping the cost of a monthly subscription to $19.99. Subscribers could still however purchase a 12-month subscription for $99.99 (an average of just over $8 per month).
The price has continued to rise (big-time) and is now set at $24.99 per month or $224.99 for an annual subscription.
The global launch came with a subscription price of £1.99 per month or less in the 200-plus new markets, including in the UK – but that was swiftly ramped up following the global alliance with Hearn and Matchroom. And now it’s a distant memory…
The latest price (after yet another rise in April 2024) is £24.99 per month or £14.99 per month for an annual subscription pass.
DAZN PPV
Despite Eddie Hearn’s boast on signing with DAZN that ‘PPV is dead’. it is alive and kicking.
There is at least some hope for long-suffering fight fans – in the UK at least. Joshua vs Dubois will cost less than £20 on all three networks streaming it – including DAZN.
The recent Canelo Alvarez vs Edgar Berlanga fight though retailed for a whopping $89.99 in the US – showing there is still much work to do.
DAZN app
The DAZN app is available via a number of sources, including iOS via Apple and on Android via the Google Play Store.
Amazon Fire TV, Android TV, Apple TV, Google Chromecast, Roku, Web Browsers, Xbox, PlayStation, LG Smart TV, Samsung Smart TV, and VIZIO Smart TV are all other platforms compatible with DAZN.
DAZN fighters
As already detailed, DAZN spent fortunes in its early days in the United States signing up fighters to lucrative contracts with a view to making big fights and building a valuable subscription audience through live sport. Its current stable is underpinned by partnerships with Hearn’s Matchroom and De La Hoya’s Golden Boy Promotions.
Some of its major stars include:
Anthony Joshua: Joshua decided in June 2022 to all in with DAZN after signing a deal to end his long-term partnership with Sky Sports in the UK market.
Jaron ‘Boots’ Ennis: Became a DAZN fighter in April 2024 when he signed a multi-fight promotional deal with Hearn’s Matchroom Boxing. The exciting welterweight prodigy is now the IBF champion at 147lbs and is expected to make the first defence of his title under the Matchroom/DAZN banner this summer.
Gennady ‘GGG’ Golovkin: ‘GGG’ signed a lucrative DAZN deal to follow up the platform’s capture of ‘Canelo’. Having drawn one and lost one of their two meetings so far – both in controversial circumstances – it seemed like the sensible move and the only way to have a chance of finally getting his revenge. When the trilogy did arrive in September 2022, GGG flopped in a one-sided points loss.
Other notable DAZN fighters: Ryan Garcia, Katie Taylor, Vergil Ortiz Jr, Demetrius Andrade.
DAZN also attempted to boost its subscription base by matching high-profile YouTubers KSI and Logan Paul in their rematch at Staples Center in Los Angeles in November 2019. The bout was criticised in some quarters by hardcore boxing fans, with the undercard including world champions such as Billy Joe Saunders and Devin Haney. KSI is now back on DAZN as he looks once again to make a ton of dollars from PPV boxing.
Outside of boxing DAZN has also hired several high-profile sports stars as ambassadors, including football superstar Cristiano Ronaldo and manager Jose Mourinho.
It has also in more recent times put a focus on archive content and evergreen documentaries. Its app contains a good back catalogue of Golden Boy fights in particular – including De La Hoya’s.
DAZN free trial
When DAZN launched in the United States for Anthony Joshua’s world-title defence against Alexander Povetkin in September 2018, it offered users a 30-day free trial.
However there is no free trial in place at the moment and we will update this article with details of any DAZN offers which are available. As well as changes to any of its products and services.
Of course DAZN is different to most pay-TV operators or streaming services in that there is no need to take on a contract if plumping for the monthly option – you can cancel your subscription any time.
DAZN jobs & careers
DAZN employs a big workforce around the globe in a number of locations – including London, New York, Amsterdam and particularly in Leeds in the north of England, UK.
The Leeds hub was set up after DAZN took a 15-year lease on a facility outside of the city centre at White Rose Office Park.
DAZN normally has a wide variety of roles available for people looking to work for it, and the latest DAZN career opportunities are available on the platform’s corporate website.
DAZN background and key people
As already detailed, Ukrainian billionaire Len Blavatnik and his Access Industries is the main backer of DAZN (former Perform Group).
Denyer meanwhile headed up the business as CEO until his recent departure in June 2020. Perform/DAZN mainstay James Rushton is now the acting CEO.
John Skipper, former President of ESPN, was hired by DAZN as its Executive Chairman in the summer of 2018 to head up its expansion into the US market.
On September 22, 2020 DAZN announced that it had sold a majority stake in its football portals (Goal, Spox and Voetbalzone) to Integrated Media Company, which is backed by US private equity giant TPG Capital. The deal reportedly valued the three brands at more than $100million (£79million).
DAZN later completed the sale of US media brand Sporting News – once known as ‘The Bible Of Baseball’ – to Pax Holdings in December 2020. The value of the deal was not disclosed.
The initial Perform had also owned a highly-profitable Watch & Bet product (selling betting broadcast rights in to bookmakers) as well as football stats market leader OPTA and other B2B services.
However much of that B2B arm was jettisoned in April 2019 when DAZN sold its content business to US sports data leader STATS. The deal – funded by backing from Vista Equity Partners – saw DAZN retain a minority stake in the new business, known as STATS Perform.
DAZN announced another major deal in 2023 when it won the rights to distribute the NFL’s highly popular Gamepass product outside of the United States.
DAZN FAQ
How much is PPV on DAZN?
It varies from fight to fight. Fury vs Usyk was £24.99 in the UK and $69.99 in the US.
How much is DAZN a month?
In the UK DAZN will cost you £19.99 per month, while it is $24.99 per month in the US.
