Amazon goes all in on Boxing With LANDMARK PBC Deal

It happened – Amazon Prime Video has gone all in on boxing with a landmark multi-year deal with Premier Boxing Champions (PBC) to broadcast some of the biggest fights on its streaming platform.

Amazon had already hit the headlines this week for another sporting reason when it pulled out of the race to continue streaming English Premier League soccer games on its platform from 2025. Maybe Jeff Bezos and co believe boxing is the better bet…

The news of the Amazon/PBC partnership is a huge development for fight fans, who were waiting to see where Al Haymon’s powerful stable would land after Showtime announced its decision to pull out of boxing.

Realistically the move means we now have Amazon vs DAZN as the biggest streaming-only entities around. ESPN of course has a massive linear and cable business, as well as its ESPN+ streaming operation.

For fight fans it means the possibility of the likes of ‘Canelo’ Alvarez, Terence Crawford and Gervonta ‘Tank’ Davis all showing off their skills on Prime in the future. All of them have fought recently under the PBC banner on Showtime. We wait to see if heavyweight knockout artist Deontay Wilder will also be on that list.

When do PBC Fights on Amazon begin?

Prime Video will start to stream PBC shows in the U.S, with the first event anticipated for March 2024. PBC PPV fights will be available for all viewers to purchase, regardless of Prime membership. Additionally, in the U.S. and select countries, Prime Video will exclusively stream a PBC Championship Boxing series of events, showcasing top matchups among boxing’s current and rising stars.

Details on specific cards, dates, and locations will be announced at a later date. In addition to the live PBC events, Prime Video will continue to grow its Original sports content offerings, with behind-the-scenes PBC docuseries, live weigh-ins, as well as on-demand access to previous events, highlights, archival footage, and more.

Which PBC fighters will be on AMazon Prime?

Okay, so PBC features more than 150 active fighters across various weight divisions. Since its debut in 2015, PBC has presented the biggest mega-events in the sport of boxing, including 2023 blockbusters David Benavidez vs. Caleb Plant, Gervonta “Tank” Davis vs. Ryan Garcia, Errol Spence vs. Terence Crawford, and Canelo Alvarez vs. Jermell Charlo.

What did Amazon say about the PBC deal?

“We are thrilled to join with Premier Boxing Champions to bring the best boxers in the world to Prime Video, and to give more fans than ever the chance to experience these must-see events,” said Marie Donoghue, VP, U.S. sports content & partnerships, Amazon. “With live coverage of PBC action throughout the calendar year, Prime Video continues to bring viewers in the U.S. and around the world the best in sports.”

What did PBC say about the Amazon deal?

“Premier Boxing Champions is very proud to partner with Prime Video to showcase our world-class boxers and events. With Prime’s incredible reach and unprecedented marketing power, we’re very excited to reach new audiences for our sport as we continue to present the most exciting, competitive and biggest fights in Boxing,” said Bruce Binkow, CEO, Integrated Sports, exclusive agency for PBC. 

What other sports rights does Amazon Prime have?

Prime Video supports a growing lineup of live sports globally, including Thursday Night Football, the WNBA, the NWSL, the Seattle Storm, the New York Yankees, Overtime Elite, and the Professional Pickleball Association in the United States; ONE Championship in the United States and Canada; Premier League in the United Kingdom; UEFA Champions League football in Germany and Italy; Roland-Garros and Ligue 1 in France; Australian swimming globally; New Zealand Cricket in India; as well as Copa do Brasil football and the NBA in Brazil; and boxing and the 2023 World Baseball Classic in Japan.

While availability varies by marketplace, fans can also subscribe to streaming services such as Eurosport, FOX Sports (Mexico), Viaplay Sport, MLB.TV, NBA League Pass, NBA TV, DAZN (Germany and Spain), and Premiere FC (Brazil) through Prime Video Channels. This is in addition to a selection of Amazon Original sports documentaries including Kelce, Bye Bye Barry, Coach Prime, Reggie, and the Amazon Original All or Nothing franchise.